Real Rivian Adventures

If the world needs anything right now, it’s not another drone shot of a car in the desert. But, cars still need selling.

So we made Rivian car commercials that feel a little less like commercials and a little more like mini movies.

Welcome to the Rivian cinematic Universe (AKA, the RCU.)

But how did we get here? Let’s back up (car pun intended.)

We dug through the internet’s deepest corners for the best real Rivian stories from real Rivian owners. Like deeep in Reddit threads.

Then we embellished. Just a little. Movie magic, ya know?

Then we flew to Chile to shoot four genre-specific mini-movies. Think Rivian meets A24.

CREDITS

ECD: Brad Jones

Creative Directors: Amy Finn-Welch, Sandra Jurado

Senior CW: Julia Silverman

Senior AD: Annabel Will

Designer: Ali Lee

Director: Eliel Ford

DP: Arnaud Potier

Editor: Nathan Gardocki

Music/SFX: Citizen Music

Photographer: Michael Biggins